CCFHH Program Awardees: Gender and Orientation Target Audiences
From WikiAdvocacy
Two of the program awardees focused on a certain gender or sexual orientation as their target audiences.
[edit] Heredity Project
The Heredity Project used the Family Health History project within a Curves gym, and thus had women as its target audience.
- The Heredity Project, a genetic literacy project for the general public, partnered with staff and members of Curves-Midtown Memphis, TN, to customize the Does It Run In the Family? toolkit with stories collected from gym members. Curves is an international fitness franchise with a reputation for providing outreach to members to promote healthy lifestyle choices; Heredity Project used this novel partnership to garner local and national media coverage in order to promote awareness of the value of knowing one's family health history. Click to see Heredity Project: Final Report.
[edit] Lesbian and Gay Family Building Project of the Ferre Institute, Inc.
The Ferre Institute's project used the Family Health History project in LGBT families and thus had non-heterosexuals as its target audience.
- The Lesbian and Gay Family Building Project of the Ferre Institute, Inc. used the toolkit within their existing Family Health History Initiative to engage 300 LGBT families in the upstate New York area to determine what family history information, if any, they are collecting. Booklets were distributed to promote health awareness, and the services of a genetic counselor were offered to families who have questions during health history collection. Click to see Ferre Institute, Inc.: Final Report.
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